fools mag vol 5
challenge
Conceptualize, design, and implement a consistent style throughout Fools Vol. 5 and all promotional items.
Increase website visitors on Vol. 5 release day, as we saw a decrease in release day visitors from Vol. 3 to Vol. 4.
solution
Set up two photoshoots to create content for Vol. 5 promotion and possible cover photos. I assisted the photographer Vivian Le with art direction for both photoshoots,.
Started promotion for Vol. 5 release day 2 weeks earlier than previous semester.
Utilized our emailing list to send sneak peeks of the magazine and release day information to our subscribers.
Utilized our headshots as promotional tools on members’ personal social media pages, which increased our reach across campus.
results
Cohesive Vol. 5 social media package used to promote release day across all social media channels.
Sold out of Fools Vol. 5 print magazines in 3.5 hours.
Website traffic on release day was highest of any Fools Magazine release day to date.